Profyle Boutique Branding

Profyle is a high-end fashion boutique for women. The owner wanted the logo and branding to reflect the luxury of the company. She also wanted a symbol that could be placed in marketing materials so they would be immediately identifiable.

I illustrated a classic dress using a custom watercolor brush, replacing the 'Y'. Combining this with the typeface Didot enhances the luxurious feel.

Deliverables:
• Logo
• Business cards
• Store bags, foil stamped
• Etched glass logo and door graphic
• Address labels
• Stationary package
• T-shirts
• Postcards
• Price tags

© Profyle