Mirrim Brand Illustrations
In late 2017 Stericycle merged two of their business units, Communication Solutions and Expert Solutions. With the help of a creative agency, we spent a year designing, redesigning, developing branded materials, creating icons (see next project), and making graphics. The new name was Mirrim.
My main part of the project was to create an illustration style that fit the brand. Through the sketching and digital creation process, I created a diverse group of people. Jorge, Kamal, Cyndi, Margie, Stu, and Viollet the llama help tell the story of patient engagement and satisfaction.
Stericycle ultimately decided to keep its name but still use the Mirrim branding until spring 2020. This was one of the most fulfilling projects of my career to date.
Deliverables:
• Several original character illustrations
• Multiple eBooks
• Social promotion graphics
• Infographics
© Stericycle
